Establish A Presence And Build An Identity - Tips For Custom Sign Design

26 June 2015
 Categories: , Blog


Owning your own business can be an exciting and rewarding adventure, but it also comes with a great many challenges. Most people who open their own business do so because they have a talent or passion for a particular field, and often those abilities and emotions don't extend to practical concerns such as marketing. As such, it's important that you work to understand what you can do to improve your business's image.

Below, you'll find a guide to some tips for designing a custom sign for your business. Following these suggestions can help your company stick out in the minds of those who pass by, creating the opportunity to build a stable customer base which is eager to give you its business for many years to come.

Make Use Of Contrast

Many people who pass by your sign will only be doing so very briefly, so it's important that you're able to catch their eye. The human eye reflexively is drawn to contrasting colors and printing, and you should take advantage of this when designing your sign.

Placing boldly colored letters on a plain white background or vice versa is likely to make your sign stand out to someone walking or driving by. Once you've chosen the appropriate contrasting pattern, make sure that you use it consistently. Eventually, your color palate will become a part of your store's identity and will be immediately identifiable.

Have Consistent Logos

Reaching the point where a potential customer can identify your business from one simple image is a mark of true success for many business owners. Having an iconic logo means that you've established a permanent brand, guaranteeing success for years to come.

The best way to create such an iconic symbol is to use it consistently on all of your signage. Designing a simple but unique icon which appears in the same location on all of your signs will create the repetition that's necessary to immediately identify your business as the reliable success that customers desire.

Embrace Simplicity

Perhaps the biggest mistake that many people make when designing a sign is reaching too far for creativity and whimsy. While creating a conversation piece can be tempting, what you really want is a sign that conveys stability and success. Using the simplest possible design will not only display maturity and wisdom to your customers, but will also help cut down on your sign production costs, maximizing the potential return on your investment.

For more information, contact companies like Sierra Signs & Service, Inc.